For anyone bitten by the "entrepreneurship bug" - this book provides deep insights into pretty much every subject that goes along with starting a successful business. Even if your "successful business" is to have a strong career within someone else's business, this book helps to inform intrapreneurship also. For anyone that's an "ideas guy/gal" that really feels like they want to take ideas to the next level, do yourself a favor. Spend a few bucks on a copy of this book and spend some time understanding what it's teaching.